NIVEA MEN and OPAP Limassol 3on3 2018 announce partnership deal for 4th consecutive year

Two champions build one global team: NIVEA MEN, a global market leader in men’s care, and OPAP Limassol 3on3 one of the most prestigious outdoor streetball event in Cyprus are rolling out their successful partnership for another year. For the kickoff of their collaboration, NIVEA MEN showcases the importance of preparation, thus activating men worldwide to unlock their full potential in their everyday lives.

Additionally, with the OPAP Limassol 3X3 Challenger held for the first time in Cyprus, NIVEA MEN is excited to be a founder bronze sponsor and continues to invest in the sports industry. With global partnerships with Real Madrid FC, Liverpool FC and PSG but also with a very strong local support in the Cyprus Sports scene, NIVEA MEN aims to directly target men enabling a powerful and emotional bond.

NIVEA & NIVEA MEN, global leaders in Skin Care are marketed and distributed in Cyprus by Costas Papaellinas Organization for more than 40 years with solid ties to the brands’ values.

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